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DIY Search Engine Optimization - Free And Step By Step Instructions On Fruitful SEO
Most small business owners and first time online marketers are intimidated by the cost of professional SEO services. Although Search engine optimization is a free process, you have to invest a good sum of money if you will get the services of professional Search engine optimization companies. A smaller investment may be made by enrolling into a DIY seo training program.
Fortunately for newbie marketers, seo is not complex. There are Do It Yourself (DIY) search engine marketing techniques that you can follow easily. For hardcore DIY website owners, here is a no-cost step-by-step guide for website optimization.
First Stage: Keyword Research
If you already have a blog or website, then the first step you have to do is to investigate the right keywords. Use the Google External Keyword Research Tool. It is free and you can use it any time. Get suggestions from it and choose keywords which are closely related to your niche market.
You can also use the keyword tool of Overture which is the pay per click program of Yahoo/Bing network. More on this topic may be found in any good seo training program.
Second Stage: Content Creation
Write quality content regarding your keywords. Whether you're creating articles, a sales page, product descriptions, or any other type of website content, make sure to incorporate your keywords on them.
Use a keyword within the title or header of the content. Provide keyword-rich subheadings for your content. The main article or content should also have at least 3 - 5 primary keywords. Heavy use of keywords is not suggested. Use sufficient primary keywords then a sprinkling of related keywords in order to optimize your site content. Apply this rule on all pages in your website.
Third Stage: Link Building
Link building is the most hard and time consuming part of your DIY SEO. To make your like easier, you have to begin with the principles first.
First, submit your blog or website to search engine directories. Use the webmaster utilities of Google and Bing. These networks allow webmasters to submit site links. You may also use other online directories but don't spend much time on them.
Second, search for the top blogs in your niche market. Subscribe to these blogs via RSS so that you can get instant updates. Leave comments with your links on high traffic blogs. You'll be able to capture some of the traffic generated by those blogs. Blog commenting is also an enjoyable way of popularizing your website links.
Lastly, look for high traffic online classified ads sites. You can advertise your site on these sites with your links. A good alternative to classified ads sites is a free press release website. Issue regular press releases with your site links in order to attract web traffic.
DIY search engine marketing is not difficult but it requires time and effort. Every day, you have to devote at least a few hours for site optimization. You must also create fresh content for your site then follow the standard link building methods. In just a few weeks of your DIY Search engine optimization campaign, your website could land on the top 10 search results on Google and Bing.
Proper search engine marketing requires the right skills and techniques to be used, do yourself and educate yourself by enrolling into a certified seo training program!
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